The second generation stakeholders of the family decided to grow the business through entrusting the company to professional management under the supervision of Mr. Waleed Faisal Al Massoud Al Fehaid, the son of the founder. Waleed is a business executive with more than 20 years of experience.
Waleed Al-Fehaid was awarded a Bachelor of Arts Degree from the American University in Paris in International Business Administration in 1995. He trained with Ernst & Young, JP Morgan, UBS Asset Management and others.
Presently he is a Senior Investment Manager in Kuwait Investment Authority (KIA), from 2000 to 2014 he has been in charge of the Kuwaiti Investment Authority investments in Morocco. Before that he worked with the Kuwaiti Real Estate Investment Consortium as an investment manager.
Decorated by HM The King of Morocco with the Moroccan Alaoui Degree as Commander in recognition of his achievements in Morocco.